Google Inbox, the much-loved, experimental email client launched by the search giant in 2014 is officially dead and I am officially heartbroken.
I knew this was going to happen. We all did. It still hurts.
Google announced Inbox’s time was up on Sept. 12, 2018, writing in a blog post the company was shutting it down and “planning to focus solely on Gmail.” Over the past two weeks, incessant warnings have popped up on the desktop and across my phone screen whenever I opened the app.
“This app will be going away in 5 days” it would tell me like a passive-aggressive Doomsday Clock. Each time, it would ask me to switch to Gmail and I’d wave it away with a push: “Not now.”
But it’s all over. This morning, I got this message:
Gmail was unleashed on the world on April 1, 15 years ago and is now used by around 1.5 billion people every day. It allowed the search engine provider to reach lofty new heights, giving it. When it rolled into town in 2004, it slowly began swallowing up every email client in its path.
AOL Mail? More like LOL Mail. Hotmail? More like… cold mail. Yahoo? Bye.
Slowly we all became engulfed by the email version of The Blob. Email became monotonous, slinking into the shadows, filling up with spam and social media blasts. It gradually became normal. It became boring.
Then in 2014, Google announced Inbox and email was Great Again. It Marie Kondo’d my online life before I even knew who Marie Kondo was. When, she laid all manner of compliments on the app: “Visually appealing”, “equal parts colorful, clean and cheerful” and “fresh”. Gmail felt like a harsh, sterile hospital next to Inbox’s bright, buoyant Happy-Time-Fun-Land.
Now Inbox is dead, Google has said it will be bringing some of the service’s most popular features over to Gmail. As I’ve finally been forced to switch over, there’s a hole in my heart. Gmail still lacks many of the features that made Inbox so powerful — and so beloved.